FOR COACHES & MENTORS
You know what your customers need, when it comes to improving their mental fitness for business performance.
Here’s a research-backed, practical framework to help you deliver it.
As a certified trainer, the content can be delivered in a variety of formats, to match how you work with your customers.
THE PROBLEMS
Does this sound like what you see in your work?
They started their business to spend time, money and energy on what they value...
But their days don’t always reflect that.
They have a strategy, plan and model...
But they are shaped by what they “should” do rather than what matters to them.
Media myths create a loop of guilt, stress and overwhelm...
But they want a calmer, clearer way to run the business.
They know their KPIs...
But they miss the moments that actually signal a good day’s work to them and their team.
They rarely get protected time to lift their head...
But they need to, in order to check direction and make confident trade-offs.
They forget that they are the company’s biggest asset...
And you know they need to look after that asset better.
“Wouldn’t it be great to work with people who have done the MYB course? Then you will know their values and working practices will align with yours, and you will have a shared language for navigating that.”
PAST MYB PARTICIPANT
THE OUTCOMES
Here’s what they’ll get.
A values-led strategy...
With a plan and model they can act on immediately.
Personal KPIs...
That sit alongside financial/operational metrics and actually motivate decisions.
Language and tools...
That reduce guilt/shame/overwhelm and communicate priorities with others.
A practical decision framework...
For everyday trade-offs across work and life.
Renewed confidence and mental fitness...
For sustainable business performance.
Goals and action prioritisation…
that make self-management feel easier.
“Happiness and what I want in life were never on the cards before – they are now though.”
PAST MYB PARTICIPANT
PRODUCTS
Mind Your Business options for business coaches and mentors…
Trainer Certification
20 hours online + 30 hours in-person
£3,000 for certification + year 1 membership.
£2,000 annually for membership thereafter
You get: Certified to deliver MYB programmes, opportunities to engage in research, support in growing MYB as a stand alone or supplementary business model and membership of a global network of MYB trainers.
Your customers get: Deep transformation of personal and business processes, from consistent reflection on how the research findings show up specifically in your personal situation.
Click to see dates for next Train-the-Trainer course.
Research
Full day conferences – one each year
You get: Access to the latest research on wellbeing in business as well as opportunities to take part in research projects.
Your customers get: Latest findings from ongoing MYB related research projects, other research and industry practice.
Join mailing list for dates of events, when released.
Check-in
Four a year
You get: Opportunity to connect with the MYB team and other trainers to share best practice and receive updates on the latest developments.
Your customers get: Tips for using the method in your daily practice and networking with like-minded people.
Join mailing list for dates of events, when released.
BACKED BY RESEARCH
BACKED BY RESEARCH
Most business owners don’t want endless hustle — they want a sustainable work-life mix aligned to what they value. Our approach translates award-winning research into practical tools you can use immediately.
Interested in more data? On the research page there is a collection of research papers on related topics, such as ADHD in entrepreneurship and myths of business ownership.
VIDEO TESTIMONIAL
Your business is you, therefore the more you can understand about yourself and your limitations in approaching any business ventures, the better your business is going to be.
PAST PARTICIPANT (CAN WE GET NAME OF VIDEO PARTICIPANT?)