international projects – india

You’re Doing Everything Right – But There’s Still a Gap

Your program delivers what founders need: technical mentorship, funding access, and business strategy support. You’ve built the infrastructure for startup success.

Yet 90% of startups still fail within their first few years, and the data shows it’s not because of gaps in business knowledge or technical skills. India has the world’s highest burnout rate among workers, and founders face even greater pressure. Founders face decision fatigue from constant high-pressure choices, and often misinterpret market trends even after mastering the curriculum.

The challenge isn’t your program. The challenge is that founders are burning out, freezing up when making critical decisions, and repeating the same mistakes, even when they know better. You can’t fix this with another product strategy workshop.

What 15 months of research with business owners revealed:

Founders don’t fail because they lack skills. They fail when there’s a mismatch between what they expected from entrepreneurship and what they’re actually experiencing.

The Three Gaps That Kill Startups

1. Purpose gap – “I started this to solve a problem, now I’m just chasing funding rounds”
2. Autonomy gap – “I became my own boss, but investors and market forces control everything”
3. Achievement gap – “I work 80-hour weeks for results that keep shrinking”

When these gaps compound, founders’ self-worth deteriorates and this directly tanks business performance, no matter how good the curriculum is.

The cost? Promising founders flame out. Your cohort success rate suffers. And the mental health crisis in Indian entrepreneurship gets worse.

The MYB Solution

MYB worked with 50+ entrepreneurs across the UK, Denmark, Chile, and Mexico to develop a research-backed framework that closes these gaps before they spiral. Through months of participatory action research, we identified exactly where self-worth deteriorates and built practical tools to restore it.

MYB India Offerings: Integration for Measurable Differentiation

Integration:
Mentor Training – We train your mentors to integrate mental fitness into their existing work with founders.
Modular curriculum – Plug into your program. No disruption to what’s working.

Measurable: Track what matters. Founder development, not just business progress.
Differentiation: Stand out as the program that builds mentally resilient founders.. Prove ROI to your stakeholders (board/investors).