MEET THE FOUNDERS & TRAINERS
Mind Your Business was founded by Pablo Munoz, Jase Smith and Kat Sykes.
They are joined by a team of highly skilled and experienced trainers who deliver the MYB course to delegates across the world.
Pablo Munoz
Professor Pablo Muñoz is an applied social scientist and Professor of Entrepreneurship at Durham University Business School.
His research focuses on the intersection of human enterprise, social issues, and natural environments, aiming to develop innovative methods to scale the impact of social science through commercialization.
He founded the Social Science Enterprise Lab and co-founded Mind Your Business, a Durham University spin-out offering human-centered business development support.
Additionally, he serves as Co-Director of the Durham Enterprise Centre and the Centre for Social Justice and Community Action, and holds visiting research positions at IE Business School in Spain and EGADE Business School in Mexico.
The full detail of his research areas and publications is here.
Jase Smith FCMI, PGCE, CExIoSCM, TechIOSH
Jase spent over 35 years in the military and has over 20 years’ experience of designing and delivering training in leadership, management, mental health, wellbeing and resilience.
After resigning from the Army to support organisations during the COVID pandemic he established and grew a successful training and consultancy business focused on improving psychological health and safety.
He has spent the last 10 years’ delivering mental health related training to managers and employees in the workplace across many different industry sectors worldwide. This has included large government departments, prisons, the third sector, NHS trusts, schools, the construction, automotive and rail industries as well as private enterprises.
Jase is driven to promote a mentally healthy workplace culture for everyone and his experience as a leader allows him to deliver training whilst fully understanding the challenges leaders and managers face in changing workplace culture.
Combining his knowledge of mental health, wellbeing and leadership with his entrepreneurial spirit he brings a huge amount of broad experience to the Mind Your Business team.
Kat Sykes
Kat has been described by clients as the Mary Poppins of Business Change.
In her varied career, she has been:
- a primary school teacher, specialising in emotional and behavioural barriers to learning,
- a construction project manager in London, building projects ranging from £1m to £75m,
- and a digital change manager in the NHS.
Kat has taken her varied career success, experience, knowledge and education to create a business with a completely new type of service, that encompasses the best of all worlds. She designs and delivers gamified workshops on frustrations people face when trying to their best work, addressing each barrier one at a time, to get better outcomes.
Her personal experience with depression as a teenager, and navigating the perilous seas of uncertainty with business ownership helps her make the content and delivery for Mind Your Business as practical and engaging as possible, to get the most game-changing outcomes possible for participants.
Trainers
Mind Your Business can only be facilitated by the founders or certified individuals.
We currently have certified trainers in the UK and Chile. We will also be certifying trainers in November 2025 from more countries.
Current certified facilitators:
Pablo Bartel
MIND YOUR BUSINESS CHILE
Pablo Bartel is an experienced executive and consultant with over two decades of leadership in business development, sales strategy, and digital transformation across Latin America.
He has held senior positions at global companies such as SAP and Google, where he led commercial teams serving key industries and developing partner ecosystems. He has also served as General Manager and Commercial Director in several high-growth technology firms, driving strategic growth and organizational change.
Pablo’s approach combines a deep understanding of enterprise structures with a strong commitment to purpose-led innovation. His work focuses on supporting entrepreneurs and intrapreneurs in scaling their ventures while staying grounded in authenticity, resilience, and value creation.
As Latin America Partner at Mind Your Business UK, Pablo co-designs and facilitates regional MYB programmes, working closely with local partners, founders, and teams to apply the MYB framework in culturally relevant and actionable ways. He is particularly involved in programmes that support creative and digital industries, social enterprise, and sustainable tourism initiatives across diverse territories in Latin America.
Leonardo Muñoz Pereira
MIND YOUR BUSINESS CHILE
Leonardo Muñoz Pereira is a Chilean strategist, facilitator, and innovation consultant with more than 15 years of experience in entrepreneurship development, organizational design, and inclusive innovation.
He is the founder of Mindcamp Chile, the Latin American edition of the international experiential learning conference, and has worked with a wide range of organizations — from local governments and NGOs to startups and large corporations — helping them align strategic vision with human potential.
Leonardo’s work bridges methodology and meaning. His facilitation style integrates systemic thinking, regenerative business models, and creative problem solving. He is certified in Productive Thinking (ThinkX), Innovation Management (Notre Dame), and has extensive experience in coaching founders, training facilitators, and building networks of practice across Latin America.
At Mind Your Business UK, Leonardo leads the adaptation and implementation of the MYB methodology in Spanish-speaking contexts. He designs programmes that support entrepreneurial ecosystems, especially in underserved or emerging regions, and acts as a key connector between MYB’s global principles and local realities. His current focus includes programmes that foster sustainable tourism, creative entrepreneurship, and collaborative leadership.
Corrina Mulholland
MIND YOUR BUSINESS UK
Corrina Mulholland is a serial entrepreneur, qualified teacher, and community leader with a passion for helping people rediscover their worth and thrive in both life and business.
Self-employed for most of her adult life, Corrina brings a wealth of hands-on entrepreneurial experience to the Mind Your Business programme. She has built, scaled, transferred, and sold multiple businesses across various sectors, giving her a deep understanding of the emotional and practical challenges faced by entrepreneurs — because she has lived them herself.
Corrina also leads Gateshead Community Organisation (GCO), a social enterprise rooted in improving outcomes for the local community.
Her work includes incubating other social enterprises, mentoring and coaching, employability support, expertise in Neurodivergence and reasonable adjustments all aimed at building confidence, resilience, and a strong sense of self-worth.
As a qualified teacher and business ambassador, Corrina blends structured guidance with empathy and real-world insight. Her facilitation style is grounded, supportive, and empowering, creating safe and reflective spaces for entrepreneurs to realign with their purpose and move forward with clarity and confidence.
She infuses the programme’s evidence-backed techniques with lived community insights and understands that rebuilding self-worth is not just about business skills—it’s about feeling seen, supported, and resilient in your purpose.
Liza Knight
MIND YOUR BUSINESS UK
Liza is a business coach, mentor and community-builder for small business owners.
Working with founders who’ve built something brilliant but feel stuck at the next step, Liza works with clients to clear the fog, set a simple plan and create momentum.
Liza’s work blends coaching and mentoring — space to think, challenge when business owners need it, and help them take practical action.
Liza also runs Mint Business Club.
Find out how to become one of our certified trainers